Everyone loves to talk about ASO tricks and how to squeeze every bit of conversion juice from the app store. But what if I told you it doesn’t really matter? Smart Keys store conversion rate is over 50% while the best apps barely scrape 7%. So either I’m a wizard or this is an overrated metric.
We, builders, makers, indie devs, and friends love the idea that some ASO tweak will be the magic bullet. a better subtitle, the right screenshots, a catchy promo text. Sure, those things help a little, but they won’t move the needle in a meaningful way.
So what actually happened here? What’s the big ASO secret? It’s a three-letter word: Ads. No ASO magic tricks, no growth hacks, no overcomplicated strategy. just Ads that work.
So is this store conversion rate relevant? not really. It looks good on a dashboard, but that’s about it. Focus on what actually drives growth, not vanity metrics that make you feel good but don’t pay the bills.
That’s it for today. Next Friday, I’ll dive into retention, the real deal.
Have a no-BS weekend. See ya. ✌️